Video Vault: St. Ides commercials were so gangsta.

Remember St. Ides? If so, I'm terribly sorry. During my short stint as a rebellious youth back in the sixth grade, I would go to the local supermarket and wreak all kinds of havoc. Everyday was like I was in the Smashing Pumpkins' “1979” video.

Anyway, I would go there and just open up cans of beer and feel like a badass and drink it and such. St. Ides was one of those beverages, and lemme tell ya—it was the worst damn liquor. As much as I hate saying the word, it literally was a “pussy-ass” drink. And the funny thing about it was the fact that they had all these rappers like Tupac and Snoop and Wu-Tang and shit doing the commercials.

I would catch these videos when I watched The Box all the time. Damn. The Box. Wow. That was for those like me growing up who didn't have cable at first so had to settle for The Box, and then forgot all about it when I graduated to Rap City. Ahhhh. It was a great channel, though. Wonder where it is now.

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Oh, West Coast rap. How I miss thee.

Hey, Diddy, how about I call you "Irrelevant"?

Oh, my bad...I mean, "Sean John." Because you just keep wanting us to call you different bullshit names that no one really gives a damn about. C'mon, dude. Look at the above picture. It's all you ever had, man. Yes, you boosted Father MC's career who subsequently boosted Mary J. Blige's and Jodeci's career, but frankly, Biggie was all you had. Lil Kim and Junior M.A.F.I.A. were, too, the shit, but once again, that circles around Biggie.

I don't even wanna bring up Dream. Or how you only signed the super intelligent and talented Shyne because he was a skinny dude with a big--or shall I say, "Biggie"--voice, and then ditched the homeboy after he took the fall for your triflin' ass. And Makin' Da Band? 'Scuse me--I mean, D-A, B-A, N DDDDDDDD. I mean, really? OK, not gonna lie--that show with Babs and Chopper City and Sarah and crew was hilarious.

Remember when he hosted the 2005 VMAs and he did a tribute to Biggie, and it was a sure sign that he just ain't shit without him? Lame.

Don't get me wrong--I am always supportive of people being successful and doing their own thing, but honestly, Sean"Puffy"CombsPuffyPuffDaddyP-DiddyDiddySeanJohn is just too ridiculous.

Stop making me yawn, brother.